Multimedia Label of Origin

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REVOLUTIONARY NEWS ABOUT THE INDICATION OF ORIGIN AND INFORMATION TO THE CONSUMER

Gran Moravia presents a revolutionary innovation concerning consumer information and transparency: the Multimedia Label of Origin Gran Moravia.

The QR Code, printed on every pack of Gran Moravia, allows your smartphone to connect directly to a special section of the Gran Moravia website, where you can explore the eco-sustainable chain through an immersive voyage using four different types of media:

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• MAP: a map provided by Google showing the farms of the supply chain and manufacturing facilities with satellite photographic precision and possibility to zoom;
• VIDEO: a few minutes footage describing the landscape, livestock, stables, processing and aging;
• PHOTOS: a photo gallery of the supply chain and events;
• TEXT: complete but brief descriptions about the most important aspects of the supply chain, including recipes and events news.
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  The new labeling, free of physical limits, becomes a multimedia user-friendly archive for the customer who is in front of the shelf, at the time of purchase choice.

  Compared to the Multimedia Label of Origin Gran Moravia, unimaginable until recently for its richness and immediacy of information, the current labels or indications of origin will have the taste of ancient Babylonian cuneiform tablets.

  The Multimedia Label of Origin is another Gran Moravia record, which allows the consumer to see with his own eyes the entire supply chain as an exciting flight between the green pastures of Moravia, the farms, the cows grazing, next to the dairymen, within the aging warehouses.

  You just have to download the app to read the QR code (if you don’t have it already), point your smartphone to the code on the box and enjoy this amazing new technology.

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  [gdl_gallery title=”Etichetta Origine Multimediale Previews” width=”95″ height=”95″ galid=”1″]

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  [button color=”#ffffff” background=”#2D61A6″ size=”medium” src=”http://www.granmoravia.it/qrcode”]VISIT THE MULTIMEDIA LABEL OF ORIGIN WEBSITE[/button]

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